COLE PAYNE

Cole’s path into the AV industry was driven by a lifelong love of audio—great music, immersive home theaters, and systems that make a space feel alive. What truly inspires him, though, is helping clients bring their ideas and dreams to life. He enjoys listening closely to what they envision and turning that into a system that not only looks and sounds incredible but genuinely enhances how they experience their home.

He’s especially drawn to projects that allow him to build systems from the ground up. High-end media rooms and intricate, highly complex setups are where Cole really shines, blending creativity, precision, and technical depth. While he appreciates simpler projects as well, it’s the multi-layered systems that challenge him to think differently and deliver something truly exceptional.

For Cole, the most rewarding part of his work is building genuine relationships with clients. Every client brings a unique lifestyle and set of priorities, and he takes pride in helping them navigate their options and feel confident in their decisions. Being someone clients trust throughout the process is something he values deeply.

Ask Cole about memorable moments, and he’ll tell you it’s the reactions—seeing clients experience that “wow” factor when everything comes together. Knowing his work can transform a home, elevate a lifestyle, and create lasting memories is what makes the job meaningful.

Outside of work, Cole enjoys power lifting, photography, video games, and spending time with his wife and son. If he had a superpower, it would be super speed—because in this industry, there’s always more to accomplish.

Cole lives by the mantra “Yeah buddy, lightweight!”—  by Ronnie Coleman, a reminder of focus, mental toughness, and pushing through challenges.

Clients often describe Cole as incredibly responsive, detail-oriented, and patient, noting that he makes the process feel easy and ensures they feel taken care of from start to finish.

Grateful to be part of Texadia, Cole values collaborating with a talented team, learning something new on every project, and delivering the best possible experience for every client.