How Commercial AV Can Improve Sales & Customer Satisfaction
The ROI Behind Commercial Audio-Video
Some initiatives have a clear “return on investment”—like developing a new product or updating processes to save time. Other investments can be less clear, such as installing new commercial AV solutions.
But when we look at how other businesses have adopted the latest audio-visual technologies and used them creatively, we discover increased sales, enhanced customer loyalty, and improved employee satisfaction.
Let’s take a closer look at these commercial audio-video solutions. And if you’re interested in any services mentioned below? Contact Texadia Systems in Dallas, TX, to learn more.
SEE ALSO: Who Is Sitting at Your AV & Technology Planning Table?
Digital Signage Success
If you’ve visited a McDonald’s recently, you’ll know that customers can now order their meals through interactive touchscreens. These digital signage kiosks make it easy for customers to customize their meals, add or remove items, and even discover new options. The dynamic menu screens adjust based on the time of day, weather, and trends, and it’s been an immense success for the brand.
Research indicates that McDonald’s digital menu screens boosted sales by 20 percent and received positive customer feedback, with increased order accuracy as a top benefit. With vibrant images and videos on display, McDonald’s can capture customers’ attention more than ever. Smaller restaurants can also benefit from interactive menu boards, with a potential 3-5 percent sales increase and savings on printing receipts and menus.
And it’s not just restaurants that can leverage interactive displays. Museums, retail stores, healthcare facilities, and corporate environments can all invite guests to interact with their company through touchscreen signage. Recently, a Toronto hospital installed a video wall to express generosity to their many donors. This creates a sense of gratitude while encouraging others to donate who may have otherwise not thought to.
Enhancing Customer Experiences with Audio
Silence makes customers uncomfortable. So uncomfortable, that according to a study by IT Brief Australia, 32 to 41 percent of people surveyed cited a ‘negative or very negative’ experience in silent commercial spaces. Younger demographics especially dislike quiet commercial settings, with over 60 percent of 16- to 24-year-olds having a negative reaction.
When visitors enter a silent commercial space, they may feel as though all attention is on them and may be pressured to make a quick decision or leave. Installing a commercial audio system is an excellent way to create a comfortable, inviting atmosphere.
However, you don’t want to play any music in your space. A multi-room speaker system also presents a great opportunity to solidify your brand messaging through sound. That same study by IT Brief found that 96 percent of visitors are more likely to remember your brand identity if your music aligns. Whether that’s playing country music in a tavern-like brewery or old-school hip-hop in a gym, the music you play can strengthen your brand image.
Upgrade Your Commercial AV in Dallas-Fort Worth
Are you ready to install state-of-the-art video displays, speaker systems, or interactive technology? Simply curious to learn more? Contact Texadia Systems, Dallas’s commercial AV integrator, and check out our project gallery here. We look forward to working with you!
