Podcasts are the new frontier in content creation. And with a podcast, you can share your expertise with the world—or connect with peers in your industry. You’ll put you and your business’s name out there for listeners to connect with weekly, bi-weekly, or monthly.
In the past, you may have started a blog or written a book to expand your audience. But through a podcast, you’ll become an integral part of listeners’ daily lives as they tune in while they commute, exercise, or make dinner.
Whether you’re a creative agency or a tech company, your business can expand into podcasting with a state-of-the-art podcast studio setup. But while anyone can record themselves, you’ll need the right technology and sound treatments for an audio quality that inspires listeners to return.
Read on to discover how a podcast studio can help you as a leader. We’re an audio-video integrator based in the Frisco, TX area, and you can get in touch with Texadia Systems here.
An estimated 90 million people listen to podcasts in the U.S. If you have ideas to share about your industry, a podcast is an excellent way to develop your brand and reach new audiences that you may not otherwise. You’ll stand out from the competition, and by speaking directly to listeners, it will bring a human, personal touch to your brand.
Podcasts also leverage your authority in an industry. If you’re sharing tips, telling inspirational stories, and interviewing other thought leaders, people will trust you as an expert. And when someone Googles your business? Your podcast will pop up right alongside your website. Anyone can take a listen and get an idea of who you really are. You’ll build a dedicated following that’s interested in your business’s journey.
You might be tempted to press ‘record’ on your iPhone and start chatting away at your desk or conference room table. But if your audio quality isn’t clear and comfortable to listen to, many folks may stop listening after only a few minutes.
Listeners can be very picky about audio. So, you’ll want a specialized room that’s equipped with acoustic treatments and soundproofing materials to make your voice sound its best. Acoustic panels reduce echo and tinny background noises, like humming electronics and feedback that can ruin recordings. Soundproofing will keep out exterior noises, so it won’t disturb your episode, even if people are chatting outside the room.
Then there’s the equipment. You’ll need a few quality microphones and a way to plug them all into the same computer. If you’d like, use headphones to listen while you’re recording, then listen after on a pair of loudspeakers to see how it will sound in listeners’ homes.
Podcasting requires dedication and persistence. And when you have the right tools, you’ll feel good about the content you’re putting out into the world. Ready to start your podcast? Contact Texadia Systems to learn more about our podcast studio solutions.